Sunday, February 5, 2012

Make it real

In a world where CEOs are super heroes or mass villains, it is often easy to forget the little things that make great leaders great. A colleague emailed me this Harvard Business Review “The Idea” interview with Doug Conant, former CEO of the Campbell Soup Company.

What caught my attention is the simplicity of Mr. Conant’s engagement priorities. Be real and make sure people know what you’re doing. There is little more real than receiving a hand written note from the boss. When he does his MBWA (management by walking around – Tom Peters), he puts on his “walking shoes” so people know he is walking around. You have to love the simplicity.

Do people understand your messages? Do they wonder what you stand for? How have you successfully delivered your message?


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