I engaged in my first blog posting at the coaching of a group of Gen Y “mentors” who asked me to use blogging to “mentor the masses.” It was uncomfortable and I had to unlearn many of the skills that made me successful in business. I had to write in the first person, present personal perspectives and have stated opinions otherwise, it would be just another company website.
As it turns out, these skills are valued in the business world, and executive search firms have this talent as a new requirement in their current searches. A recent article on CFO.com titled “But What’s Your Screen Name? - Companies need executives with Web 2.0 know-how, but many are struggling to catch on” by Alan Rappeport explains why executives with strong Web 2.0 understanding and experience bring in top dollar.
If you are hearing about blogs and want to learn more, a good place to start is to read the domain blogs you are interested in and perhaps comment once in a while. Executives might gain as much street credibility in blog-land by supporting as they would by hosting. If you want more insights or ideas, you may appreciate Mike Hyatt’s “Corporate Blog Handbook” ideas posted on “Working Smart.”
Have you had to unlearn skills to be successful in Web 2.0-land?