BUT - what happens when the environment one day shifts and a new expectation arises? An example of this would be the establishment of an aerospace industry in the outskirts of Hyderabad India. One day the housekeeping expectations are at one level and the next it is at aerospace levels. It is a simpler task to educate and change behavior with the technical staff, mechanics and management, but what about everyone else? Before the recent movie release, I often referred to this as the theory of everything. When you have a ground shifting event of this type, leaders must set a standard that everything must be perfect - housekeeping, documents, signs, landscaping and maintenance, etc. This is the only way I have found people to understand the message. The leaders must pick up any trash, submit repair requests and be the role model for the team.
Have you had success changing culture in another way?