It was about 1:15 in the afternoon and another rain shower was starting. There was only one stage at the Austin City Limits Music Festival that was fully covered by a tent, and we headed that direction. I had never heard of Reverend Payton’s Big Damn Band before that time, but I’ll remember them from now on. The band only includes Peyton, his brother and his wife, and they play an eclectic brand of self-published bluegrass “truths,” as they call them.
When they performed their single that is downloaded the most, “Wal-Mart killed the country store,” the crowd really responded. Even the people like me that had never heard the sound before were curious. I thought to myself, “I wonder if Wal-Mart leadership knows of this song?” They should. It is feedback. Then I wondered if many companies really make the effort to move beyond the recognized media to see what their reputation really is. There are plenty of blogs, chat rooms, web sites. There are even web sites like www.jobvent.com that specialize in allowing employees to expose culture and environmental factors about their companies. I know a businesswoman that uses information like this during the due diligence process when considering a merger or purchase of a company.
Do you believe this information reaches senior leaders? Have you ever found and used such information?