Monday, October 12, 2015

Making "virtual" personal

On the third night of a holiday trip at the St. Regis in Princeville Kauai, a hand written card arrived wishing us a nice stay, referencing my past trips to Hyderabad and thanking me for staying at the resort.  This was a nice touch, but what make it something to blog about, was the note was from a colleague working for Starwood located in Brussels!  That's thousands of miles away in a very different time zone.

My definition of "virtual leadership is a geographically dispersed team that thinks and acts like it is in one place."  I was thoroughly impressed that the Starwood business system allowed there teammates to reach out to guests around the global and deliver and personalized, written note and gift.  No, the card was not actually signed by Rob, but the note was something only he could write and someone signed on his behalf.  WAY better than an email.

This made me wonder - what if their business system was so robust, that teammates could enter the Starwood card number of their close colleagues and be notified when they checked into a Starwood resort.  Then, they could chose to send an appreciation note or note.  That would be acting like we are in one place.


So - would this be a great virtual business practice, or just plain creepy?

 

20 comments:

  1. On a personal note, it's great to see that the two of you were able to connect in such a fashion! As for your other question, selected connectivity is always a plus. What I mean by that is that if the technology and the infrastructure is there to allow this notification tool, this is a great tool as long as all parties opt in - knowledge and consent is key here.

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  13. This is a truly inspiring example of how virtual leadership and a strong business system can create meaningful, personalized experiences. The fact that a colleague from Brussels could send a handwritten note to a guest in Kauai showcases the power of seamless global connectivity. It’s incredible how a well-integrated system can bridge time zones and distances to make interactions feel personal and thoughtful. https://www.iim-edu.org/managementcourses/leadershipcoursefornewmanagers/index.htm

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    1. This is a brilliant example of how virtual leadership and a strong business system can create meaningful, personalized experiences. The fact that a colleague from Brussels could coordinate a handwritten note for a guest in Kauai is a testament to the power of seamless global connectivity. It’s these small yet thoughtful gestures that make a brand truly stand out.

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  14. This is a fantastic example of how virtual leadership and a well-connected business system can create truly memorable experiences. The fact that a colleague from Brussels could send a handwritten note to a guest in Kauai speaks volumes about Starwood’s commitment to personalization and global connectivity. It’s rare to see such attention to detail, especially in a world dominated by digital communication.

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